Ecommerce SEO and the new rules for getting the traffic to make sales.

Ecommerce has changed drastically the last year with google changing their algorithms and traffic on the internet being directed to many of the larger websites like Amazon.

The problem most Ecommerce web sites face is in their key wording and their keyword research.  If your site has many products the individual key word research can can take time and become tiresome.  The time of keyword stuffing is dead!  Simplifying keywords with the correct website structure will give better overall search results.

You can use the adwords keyword tool to check for keywords and combinations.

The key is to create a template and categorize your products.  This type of Silo categorization will help the search engines index and flow through your site.  The use of bread crumbs can also alert search engines when potential customers are searching for products or services you have on your site.  The correct “archi-structure” is necessary to get your product found.

• Using a template for Keyword phrase for product pages
• Using a template for Keyword phrase for Category pages
• Using a template for Keyword phrase for review pages

The secret is to reverse engineer your clients experience and set up your pages structure so search engines can follow the same path.  The further out you can define your product, such as color, size, brand, usage, and modifiers, the more likely a newer ecommerce website will be found by the search engines.
The key is to specialize and build your content deeper and deeper.

If you are interested in creating a better Ecommerce website call us and we will guide you to increased web traffic through correct Ecommerce SEO.