What is Reputation Management?

rep-u-ta-tion / man-age-ment

1. Reputation management is the practice of monitoring the reputation of an individual or brand, addressing content which are damaging to it, and using customer feedback solutions to get feedback or early warning signals to reputation problems.
2. Reputation management can also be focused on pushing down negative search results from negative press, bad customer reviews, negative blogs or articles.

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• The Rep. Crew Provides solutions and strategies and manages many aspects of our clients online reputation: Improving search engine optimization of company-published materials, such as white papers and positive customer testimonials in order to push down negative content.
• Publishing positive websites and social media profiles, with the aim of outperforming negative results in a search.
• Submitting online press releases to authoritative websites in order to promote brand presence and suppress negative content.
• Submitting legal take-down requests if someone believes they have been libeled.
• Getting mentions of the business or individual in third-party sites that rank highly in Google.
• Online-review management solutions, review building campaigns and consulting.
• Proactively monitoring a clients brand or name using monitoring technology and responding to reviewers publicly and privately where advantageous.
• Proactively responding to public criticism stemming from recent changes.