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Reputation Crew
Free review

Online reputation management

People decide about you before they ever call.

Customers, employers and partners check you before they call — on Google, and increasingly by asking an AI assistant. Whatever they find becomes their opinion of you. We change what they find, then keep watching so it stays changed.

Get a free reputation review Call 1-888-217-8331

No obligation. We tell you what we think is fixable and what is not.

Sites we build, manage and run ourselves

Displacing a bad result means owning more of the first page than one website — so building and running web properties is core to the work, not a side line. These are ours. They are live, and you are welcome to go and look at them.

Evidence

Screenshots, not adjectives

Every firm in this industry describes results. Far fewer show them. These are archived from client engagements — the dates are on them, because the firm is restructuring and we are not going to imply these happened last quarter.

  • Google Analytics chart of weekly visits from November 2013 to February 2014, annotated: SEO start date 278 weekly visits, five months later 801 weekly visits, a 288% increase in weekly organic traffic.
    Publishing & media 2013–2014

    Organic traffic up 288% in five months

    Weekly organic visits went from 278 to 801 over five months — a 288% increase, with the first movement visible after about a month.

  • Archived Google search results for a dental category. The top result, outlined in red and labelled "Winner!", shows 4.9 stars from 42 reviews. The three practices below it show no rating or single-digit review counts. Business names are redacted.
    Medical & dental 2014

    First result, 4.9 stars, 42 reviews

    The practice ranked first for its category search with 4.9 stars from 42 reviews, above competitors showing single-digit review counts or no rating at all.

See the full case studies →

AI search

People no longer only search you. They ask about you.

A growing share of the people checking you up never see a list of blue links at all. They ask ChatGPT, Perplexity, Gemini or Google’s AI Overview “is this company legitimate?” and read a single paragraph of answer.

That paragraph is generated, not ranked — which changes the problem in two ways. You cannot see your own position in it, and one poorly-sourced claim can be repeated as settled fact to every person who asks.

The models are drawing on the open web. So the same work that fixes your search results — accurate owned properties, legitimate coverage, current and consistent information — is what shapes the answer an AI gives about you. The difference is that nobody is monitoring it, and stale claims persist long after the page they came from has dropped out of the rankings.

Is [your business] trustworthy?

Whatever this says becomes the answer — for everyone who asks.

  • ● What the major assistants currently say about you
  • ● Which sources they are drawing that answer from
  • ● Outdated or wrong claims being repeated as fact
  • ● Strengthening the sources that shape the answer

What we do

Reputation Management

Own what people find when they search your name. Ongoing work across search results, reviews and owned properties.

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Reputation Repair

Address a specific damaging result — a bad article, a review campaign, a search suggestion that follows you.

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Reputation Monitoring

Reputation Trax™ watches your name across search, reviews and social so problems surface in days, not quarters.

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Search & Paid Media

SEO and paid search that put the results you control in front of the people evaluating you.

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Personal Reputation

For individuals whose name is searched before a meeting — executives, physicians, attorneys.

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Local SEO

Google Business Profile, citations and review velocity for businesses serving a defined area.

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Industries we work in

Reputation problems look different in every sector. These are the ones we know well enough to be useful in from the first conversation.

How an engagement runs

  1. Audit

    We search your name the way an outsider would, from a clean session, and document exactly what appears and why it ranks.

  2. Plan

    You get a written plan separating what we expect to move, what will be slow, and what we do not think is worth attacking.

  3. Execute

    Content, owned properties, review strategy and technical search work — running in parallel, reported monthly.

  4. Monitor

    Reputation Trax™ keeps watching after the visible problem is handled, because the next one is usually cheaper to fix early.

Where we work

Reputation work is largely remote, but local search behaves differently from national search — so our local practices get their own attention.

Inland Empire San Diego Los Angeles

A search result is a business problem, not an IT problem

Most people find out they have a reputation problem the same way: a customer mentions something awkward, a deal goes quiet, or a candidate turns down an offer. By then the result has usually been sitting there for months, quietly costing money that never shows up in any report — because you cannot measure the calls you never got.

The reason it persists is mechanical. Search engines rank what looks authoritative and well-linked. A single critical article on an established site can outrank everything you publish about yourself, indefinitely, unless something deliberately displaces it. Ignoring it does not work, and arguing with it in public usually makes it rank better.

What does work is unglamorous: build and strengthen properties you control, earn legitimate coverage that deserves to rank, fix the review pipeline so recent, genuine feedback keeps arriving, and monitor continuously so the next problem surfaces in days rather than the next time a customer mentions it.

Common questions

How long does reputation work take?

It depends on what is ranking and why. Suppressing a single weak result can take a couple of months. A well-linked article on a strong news domain can take considerably longer, and sometimes the honest answer is that it will not move at all — in which case we tell you that rather than bill you for it.

Can you delete a negative review or article?

Usually no, and you should be sceptical of anyone who promises otherwise. Removal only happens when content genuinely violates a platform policy or the law. What is reliably achievable is changing what ranks above it, so the negative item is no longer what people see first.

Do you work with individuals as well as businesses?

Yes. Personal reputation work — for executives, physicians, attorneys and people dealing with a search result that follows them — is a significant part of what we do.

What does the free review actually include?

We run the searches a customer or employer would run on your name, record what appears, and send you a written summary of what is there, what is likely to move, and what is not. There is no obligation attached to it.

Request a free reputation review

Tell us the name you want us to look at. We will search it the way a customer would and send you what we find — no charge, no obligation.

Or call 1-888-217-8331