Online reputation management
People decide about you before they ever call.
Customers, employers and partners search your name first. Whatever sits on that first page becomes their opinion of you. We change what sits there — and then we watch it, so it stays changed.
No obligation. We tell you what we think is fixable and what is not.
What we look at
- The first two pages of results for your name and your business name
- Review profiles, star ratings and how recent the reviews are
- Autocomplete and “people also ask” suggestions attached to your name
- Which properties you control, and which ones you should
A search result is a business problem, not an IT problem
Most people find out they have a reputation problem the same way: a customer mentions something awkward, a deal goes quiet, or a candidate turns down an offer. By then the result has usually been sitting there for months, quietly costing money that never shows up in any report — because you cannot measure the calls you never got.
The reason it persists is mechanical. Search engines rank what looks authoritative and well-linked. A single critical article on an established site can outrank everything you publish about yourself, indefinitely, unless something deliberately displaces it. Ignoring it does not work, and arguing with it in public usually makes it rank better.
What does work is unglamorous: build and strengthen properties you control, earn legitimate coverage that deserves to rank, fix the review pipeline so recent, genuine feedback keeps arriving, and monitor continuously so the next problem surfaces in days rather than the next time a customer mentions it.
What we do
Reputation Management
Own what people find when they search your name. Ongoing work across search results, reviews and owned properties.
Read more →Reputation Repair
Address a specific damaging result — a bad article, a review campaign, a search suggestion that follows you.
Read more →Reputation Monitoring
Reputation Trax™ watches your name across search, reviews and social so problems surface in days, not quarters.
Read more →Search & Paid Media
SEO and paid search that put the results you control in front of the people evaluating you.
Read more →Personal Reputation
For individuals whose name is searched before a meeting — executives, physicians, attorneys.
Read more →Local SEO
Google Business Profile, citations and review velocity for businesses serving a defined area.
Read more →Industries we work in
Reputation problems look different in every sector. These are the ones we know well enough to be useful in from the first conversation.
Legal
Attorneys and firms get searched by name before every retainer. Old case coverage, bar listings and complaint aggregators rank persistently and carry weight far beyond their significance.
More on this →Medical & dental
Patients research heavily and weight reviews above almost any other factor — while HIPAA sharply limits how a practice may respond in public.
More on this →Professional services
Consultants, advisors and agencies live on referral. The search that follows the referral decides whether it converts.
Home services
Contractors compete almost entirely on local pack visibility and star rating. A drop from 4.6 to 4.1 is a measurable revenue event.
Hospitality
Review platforms substantially determine footfall, and seasonal clustering can skew a rating for months.
Publishing & media
Long-running editorial properties need their archives to stay findable and their authors to stay credible.
Executives & public figures
Your name is the brand. A single stale article can sit above everything current and get read before every meeting.
Financial services
Advisors and firms operate under scrutiny where a complaint record or regulatory listing ranks far above its real significance.
Real estate
Agents are chosen on trust and searched by name. Reviews and past-transaction chatter carry disproportionate weight.
Automotive
Dealerships and service centres attract high review volume and are unusually exposed to coordinated negative campaigns.
E-commerce & retail
Product and brand searches surface complaint aggregators and scam-check sites that intercept buyers at the decision point.
Education & training
Institutions and independent instructors are researched heavily by prospective students, parents and employers alike.
How an engagement runs
- 01
Audit
We search your name the way an outsider would, from a clean session, and document exactly what appears and why it ranks.
- 02
Plan
You get a written plan separating what we expect to move, what will be slow, and what we do not think is worth attacking.
- 03
Execute
Content, owned properties, review strategy and technical search work — running in parallel, reported monthly.
- 04
Monitor
Reputation Trax™ keeps watching after the visible problem is handled, because the next one is usually cheaper to fix early.
Where we work
Reputation work is largely remote, but local search behaves differently from national search — so our local practices get their own attention.
Common questions
How long does reputation work take?
It depends on what is ranking and why. Suppressing a single weak result can take a couple of months. A well-linked article on a strong news domain can take considerably longer, and sometimes the honest answer is that it will not move at all — in which case we tell you that rather than bill you for it.
Can you delete a negative review or article?
Usually no, and you should be sceptical of anyone who promises otherwise. Removal only happens when content genuinely violates a platform policy or the law. What is reliably achievable is changing what ranks above it, so the negative item is no longer what people see first.
Do you work with individuals as well as businesses?
Yes. Personal reputation work — for executives, physicians, attorneys and people dealing with a search result that follows them — is a significant part of what we do.
What does the free review actually include?
We run the searches a customer or employer would run on your name, record what appears, and send you a written summary of what is there, what is likely to move, and what is not. There is no obligation attached to it.
Request a free reputation review
Tell us the name you want us to look at. We will search it the way a customer would and send you what we find — no charge, no obligation.