Knowing Your Audience

The first step to any successful internet marketing campaign is to identify your target market, where they are online and who are the influencers of your industry.

We help to define your online target market and then manage your overall integrated marketing campaign. Our market research is a part of the foundation for your SEO or online advertising campaign. It is essential when the goal is to drive qualified traffic to an e-commerce website or to a local business website. Types of market research include:

• Keyword Research – Gives us invaluable information about demand for services and information. It also helps to develop your content strategy.
• Competitive Analysis – How can we mimic the success of others? Where are the opportunities for improvement?
• ROI Breakdown – What you can expect as a return on your investment.
• Google Analytics – We analyze current traffic sources and visitor behavior to identify potential problems and can help with proactive changes for conversion optimization.

Once we determine where you are at now, we determine what it will take to reach your goals. We offer marketing consulting packages for integrating your offline marketing/ promotions into online as well as content strategy. This is most often included in our comprehensive SEO management campaigns.

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