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Reputation Crew
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Our work

The evidence, with the dates on it

Reputation and search firms are unusually good at describing results and unusually shy about showing them. Here is ours — screenshots we still hold, what we actually did, and when.

Case studies

Both of these engagements ran over a decade ago, in 2013 and 2014, and we are not going to pretend otherwise — the firm is currently restructuring and the recent work is covered on our about page. What these show is method and evidence, not a claim about last quarter.

Publishing & media 2013–2014

Organic traffic up 288% in five months

Flyfishbonehead.com (opens in a new tab)

Google Analytics chart of weekly visits from November 2013 to February 2014, annotated: SEO start date 278 weekly visits, five months later 801 weekly visits, a 288% increase in weekly organic traffic.
Their Google Analytics, screenshotted at the close of the engagement in early 2014. Weekly visits, November 2013 to February 2014.
The problem
An online saltwater fly fishing magazine with strong editorial and very little search visibility. In a content business, traffic is the product — and theirs was flat at roughly 278 organic visits a week.
What we did
Keyword and topic research against what their niche was actually searching for, an editorial plan built around it, on-page and technical work across the archive, and social distribution alongside it.
What changed
Weekly organic visits went from 278 to 801 over five months — a 288% increase, with the first movement visible after about a month.

“Reputation Crew gave me honest expectations and delivered on their promises. Our web traffic began to see an uptick after about 1 month of working with them and after 5 months of SEO and social media management our organic traffic was up almost 300%. The level of service they provide is invaluable as a business owner and they acted as an extension of our web business development.”

— Flyfishbonehead.com. Published on our previous site in 2014, at the close of the engagement. Reproduced unedited apart from two typos.

Still publishing. Flyfishbonehead.com as it stands today, more than a decade after that engagement ended. Traffic work that holds up is the kind that leaves the client with an asset rather than a rented position — which is the same argument we make for reputation work.

Medical & dental 2014

First result, 4.9 stars, 42 reviews

An Inland Empire dental practice — no longer trading

Archived Google search results for a dental category. The top result, outlined in red and labelled "Winner!", shows 4.9 stars from 42 reviews. The three practices below it show no rating or single-digit review counts. Business names are redacted.
The client’s category search, screenshotted in 2014. Business names were redacted at the time; the practice has since closed.
The problem
A dental practice competing in a dense market where prospective patients compare star ratings side by side before they ever call. Search the category and you get a stacked row of practices — the choice is largely made on that one screen, and the practices below the fold are rarely reached.
What we did
Google Business Profile and healthcare directory work, a review programme run through the practice itself, and local search optimisation against the terms patients actually use rather than the ones the practice used internally.
What changed
The practice ranked first for its category search with 4.9 stars from 42 reviews, above competitors showing single-digit review counts or no rating at all.

What we would not repeat. The method we published alongside this in 2014 included screening unhappy patients before they reached a review form. That is now prohibited by both Google and the FTC, and we no longer do it. What still works — and is what we would run today — is asking every patient, promptly, and making it frictionless.

Why only two. We will not publish a case study we cannot evidence, and we will not publish a client’s name without asking them first. More are in preparation. If you want references for work in your sector before you commit to anything, ask — that is a reasonable thing to want and we would rather you did.

Sites we build and maintain

Reputation work usually means owning more of the web than one site. These are properties we build and run ourselves — live, maintained, and open to inspection.

See what your own results look like

We will run the searches a customer would run on your name, record what appears, and send you the same kind of evidence you see above — for your business, as it stands today.

Request a free review Call 1-888-217-8331

Request a free reputation review

Tell us the name you want us to look at. We will search it the way a customer would and send you what we find — no charge, no obligation.

Or call 1-888-217-8331